Analysis + Reporting

Understanding your website is a crucial part of online growth. It's more than simply know how many visitors are looking at your site, but where they're landing, how many are leaving, why they're leaving, where they've come from, how often they return and how many visits it takes to convert a customer.

Monitor the performance and effectiveness of campaigns, how your products are selling, what customers are reading or browsing and how to improve sales, leads or time on site to grow your business online.

Delve into your demographics; who are the people viewing your website and what are their interests? - this can help with targeting future demographics with marketing activities. These are just some of the important statistics Kate can analyse for you.

Conversion rate optimisation (cro)

A 'conversion' is an action on your website with a desired action such as a transaction, form submission or download. 

Using your website data Kate can help you analyse the performance of your website and tailor the user experience to increase the percentage of website visitors that undertake this action with conversion rate optimisation (CRO). So, whether you want to increase transactions, average order value, lead generation or time on site, Kate can work with you to analyse how we can achieve these results together and increase the ROI of your website.

strategy + planning

Kate can work with your team or business & build a plan to increase your conversion rate and website performance to grow your business online both in the short and long terms.